Data Protection

Data protection and security

Ulrich Lang New York undertakes at all times to handle the data you provided for business purposes responsibly and compliant with relevant statutory provisions. This shall also apply to cooperation with partners and third parties, although no liability shall be accepted for their actions, unless we expressly and separately state this. We caution, however, that data transmission over the Internet will have security issues. Complete protection of data from access by unauthorized third parties will not be possible. We will take the utmost care to minimize residual risks. We hereby expressly object to third party use of contact data, published by us within the framework of our statutory obligation to notify, for the transmission of unsolicited advertising and other information material. We reserve the right to take legal action should you receive unsolicited advertising material, for instance via spam e-mails. 

Data processing center and data protection officer

The responsible center and service provider will be Ulrich Lang New York, Albertstrasse 3, 71522 Backnang. For questions about our website or this document or for enquiries with our data protection officer, please contact 

Collection and use of personal data

It will generally be possible to use our website without furnishing personal data. Some data will, however, be required for business purposes (e.g. name, address, e-mail address). We will collect and process your data for registration of a customer account and to the extent required for the processing of purchasing transactions, but also to offer you an optimized buying experience. Your data will not be disclosed to vicarious agents unless needed for contract purposes or for billing. The service providers we appoint for order processing will, for instance, receive the data required for processing. Data will, however, never be passed on to unauthorized third parties unless with your express consent. Should your order in exceptional cases require a telephonic enquiry, then all the information thus obtained will be used exclusively for the business transaction and will, like all customer data, be held in strict confidence. We will use the data you provide to carry out and finalize your order. If required for the delivery of ordered goods under the contract, we will pass on your data to a designated mail-order firm for delivery. We will pass on pertinent payment detail to the assigned credit institution for payment and, where applicable, to our commissioned payment services provider, or alternately to the payment services provider you selected when ordering. By subscribing to the Newsletter, you also authorize Ulrich Lang New York, Albertstrasse 3, 71522 Backnang to use your provided data to e-mail you product information. You may at any time fully revoke such authorization either in writing to Ulrich Lang New York, Albertstrasse 3, 71522 Backnang or by e-mail to

You also have the option of unsubscribing via a link provided at the end of each Newsletter. We may, within the framework of sending out the Newsletter, deploy usage data for the creation of anonymized usage profiles for market research purposes, advertising or tailored design of the Newsletter to meet market needs. Our service providers may use data received in this way exclusively to perform their tasks. Any other use of information or disclosure of data shall be explicitly prohibited, applicable also to our appointed service providers. You may at any time object to such use by mail, fax or by e-mail to

We use cookies to render our website as user friendly as possible. Cookies are small text files stored on the visitor’s computer temporarily whilst visiting the website. We need cookies to, after registration in the protected area, identify and authorize you for the duration of your visit. Cookies will, however, also be used to store visitor preferences. We will in this way be able to tune the content of our website to your needs, offering you improved service. The cookies cannot be linked to specific users. You may at any time use your browser to disable the storage of cookies and to delete existing cookies. Users may also visit the website without enabling cookies. Certain functionalities of our website may, however, be missing, unless you accept cookies. Some of the cookies used by us will be automatically deleted on the visitor’s computer (session cookies) when the browser session ends. Session cookies are needed, for instance, to offer you shopping cart functionality across several pages. We also use cookies that will remain on the user’s computer for some time after the browser session ends. Such persistent cookies stored on your computer will be deleted by the browser after a specified time. The cookies may also be those of third party providers.

Retargeting functions

Our website uses retargeting and remarketing services of third party service providers. These functions will allow the websites of our partners to address Internet users who previously visited with customized advertising. The retargeting or remarketing provider will to this end store a cookie on your hard disk. Anonymized usage data are stored based on cookie technology, e.g. the adverts you clicked on or received from us and which products you looked at. The anonymized data will never be linked to your personal data and will be used exclusively to match advertising to the interests of a user. You may object to retargeting or remarketing by calling up the pages for deactivation of cookies at the third party providers via the following links:  


Use of Google Analytics

We use Google Analytics, a Google Inc. Web analysis service. Google Analytics is based on cookies and enables the analysis of website usage. We have activated IP anonymization on our website, meaning that Google will, within the European Union or another country within the European Economic Area, truncate IP addresses before automatic transmission to the US together with usage data and storage there. IP addresses will be transmitted to a Google server in the US and abbreviated there only by exception. We have commissioned Google to use this information to analyze the use of our website, to compile reports on website activities and to provide further services relating to website and Internet use. Should you, as the user, have agreed to Google linking your Web and App browser activities to your Google account and using your Google account information to customize Web advertising, then Google will use your registered user data, together with Google Analytics data, to create and define target group lists for remarketing across devices. Google Analytics will collect Google authenticated IDs of these users in support of this functionality. These personal data Google has will be temporarily linked to our Google Analytics data to create target groups.

For information on Google Analytics data protection, see

You may furthermore prevent the forwarding of data, created by the cookie on your use of the Website (incl. your IP address), to Google and the processing of such data by Google by downloading and installing the browser plug-in at:

Alternatively to the browser plug-in you may also click here to prevent future collection of data by Google Analytics on this website. An opt-out cookie will then be stored on your device. You will need to click on the link again after deleting your cookies.

Google reCaptcha

Wir verwenden den Google-Dienst reCaptcha, um festzustellen, ob ein Mensch oder ein Computer eine bestimmte Eingabe in unserem Kontakt- oder Newsletter-Formular macht. Google prüft anhand folgender Daten, ob Sie ein Mensch oder ein Computer sind: IP-Adresse des verwendeten Endgeräts, die Webseite, die Sie bei uns besuchen und auf der das Captcha eingebunden ist, das Datum und die Dauer des Besuchs, die Erkennungsdaten des verwendeten Browser- und Betriebssystem-Typs, Google-Account, wenn Sie bei Google eingeloggt sind, Mausbewegungen auf den reCaptcha-Flächen sowie Aufgaben, bei denen Sie Bilder identifizieren müssen. Rechtsgrundlage für die beschriebene Datenverarbeitung ist Art. 6 Abs. 1 lit. f Datenschutz-Grundverordnung. Es besteht ein berechtigtes Interesse auf unserer Seite an dieser Datenverarbeitung, die Sicherheit unserer Webseite zu gewährleisten und uns vor automatisierten Eingaben (Angriffen) zu schützen.

Use of Social Plugins

Our website uses Social plug-ins by several providers, with standard integration:

(1). Instagram

Should you call up one of our websites containing such a plug-in, the provider of the plug-in may store a cookie in your browser. We have no influence over the extent of data collected by the provider using such a plug-in.

Such plug-ins may allow the provider to collect information such as the date and time of your visit to our website, your IP address or the type of browser you are using. Should you be logged on with the supplier of the plug-in whilst visiting our website, the supplier may link this and, should you interact with the plug-ins, any inputs, to your user account by, for instance, activating the relevant button on our website or commenting. Your recommendations or comments may appear in the services of the specific supplier as advice together with your profile name and your photograph, e.g. in search results or in your user profile or in other areas of websites and Internet advertisements.

If you are a member of the specific supplier and object to the collection of your personal data via our website and to linking such data to your membership data stored by that supplier, then you will need to log out at the relevant supplier before visiting our website.

Storage, correction, deletion and blocking of your personal data

You may at any time view, change and delete the data recorded in your customer account at registration. Deletion will not be possible if the data are needed for the execution of services you are using, especially the processing and fulfillment of contracts. The data will be blocked on termination of the contractual relationship and will for the rest be deleted on expiry of the legal or contractual obligation for retention of data. Please send requests for information, correction or deletion to to Ulrich Lang New York, Albertstrasse 3, 71522 Backnang, germany, furnishing your name and contact address.