Ulrich Lang New York

Ulrich Lang

Ulrich Lang worked in marketing at L’Oreal and in New York’s art publishing arena before he launched his eponymous fragrance company in New York’s Greenwich Village in 2003 with long-time friend and business partner Britt Biegelsen. Lang’s fragrance line is a fusion of his passions for perfume and contemporary photography, which he uses as inspiration and as a design element in the label’s packaging.

Lang had developed a good nose early on — his grandmother owned a small perfumery in the South of Germany — and his discerning eye was trained between 1998 and 2000, when Lang built the contemporary business for online art portal During those years Lang began to collect contemporary photography — a passion that he still carries today.

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    Nominated four times for Duftstar Award